Ober, Onet and Associates

Public Relations

Ober, Onet & Associates is a promotionally-driven public relations firm. We capitalize on a vast and diverse contact base and we have access to the local and national press community. What sets Ober, Onet & Associates apart from other public relations firms is that we combine the press network utilized by larger firms with the event coordinating capabilities of special event producers. The larger public relations firms may be costly and might not maintain a hands-on approach, while the smaller, freelance operators are limited by the scope of their contact base. Our client and press network spans a multitude of sectors including: fashion, food, jewelry, decor, travel, entertainment, art, corporate and society.

Press Kits

A press kit is designed to create an image that attracts press and potential clients. The press kit provides essential background information and other materials to help familiarize and inform the reader about the company, individual or products. We suggest that a press kit should include a personalized and targeted cover letter, a biography, photographs and if appropriate a current release. Ober, Onet & Associates can suggest inexpensive printers and designers should a client wish to conserve on this cost.

Press Releases

Event Releases

Press releases are written and distributed to appropriate members of the press. Event releases include: calendar listings, tip sheets, general releases, priority participant listings, photo-opp announcements and any particular items to be fed to columnists.

Product and Corporate Releases

Depending on the client's needs and requirements, releases are designed and distributed to the appropriate press. Releases can be sent on a continual basis, announcing new information, promotional events and specifically created stories in order to enhance a client's exposure. Ober, Onet & Associates designs specific marketing and promotional event campaigns in order to generate newsworthy press releases for a broad range of clients.

Social and Profile Press

Social and profile press remains a specialty of Ober, Onet & Associates. We suggest seasonal benefits, parties and other worthwhile social functions in various cities, such as New York, Palm Beach and Southampton. Ober, Onet & Associates is continually presenting clients to our contacts in intimate situations in order to establish working relationships. We create opportunities to introduce potential new clients, high-profile individuals and press. The purpose is not only to generate new business for our clients but to create an image and promote their name within the "circuit." Ober, Onet & Associates integrates clients with industry-related events in order to generate press in society columns, profile stories and industry news. Personal introductions to the press and other contacts through Ober, Onet & Associates cultivates relationships which are invaluable to a client on a long-term basis. Social and profile press is generated from our marketing and promotion efforts as well. As a client becomes recognized and emerges "on the scene", press occurs automatically.

Editorial Press

Press Kits are distributed to all the appropriate press including: society, consumer, fashion, business, trade and lifestyle magazines, local and national newspapers and television media. All press mailings are followed-up with phone calls to set up editorial appointments and interview opportunities. Ober, Onet & Associates works closely with the various editorial calendars of key publications in order to pitch appropriate stories; this includes holiday and special promotions.